Look Closer is a student-conceived campaign concept for the National Park Foundation that encourages visitors to slow down, observe, and notice the details they might otherwise overlook. Designed as a system that could expand across all national parks, this pilot edition focuses on Olympic National Park. Deliverables include a collectible field guide with an enclosed postcard as well as campaign posters designed to inspire exploration, connection, and donations to the National Park Foundation.

Student project; not commissioned by or affiliated with the National Park Foundation.